Streaming services losing big bucks to password sharing

It’s no secret that streaming TV and movies services like Netflix, HBO Go and Showtime Anytime have a lot of viewers who aren’t paying customers. They’re “sharing” the login credentials of friends and family who are cable subscribers. For the most part, these media companies have looked the other way. In HBO’s case, one executive even chalked it up to marketing. For the most part, no one’s been able to quantify just how much that “marketing” is costing the streaming industry – until now.